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Royal 100 Beef

Royal 100 is one of Australia’s most exclusive brands, only produced once a year from prestigious RNA Paddock to Palate competition cattle. Royal 100 represents the best cattle from the best Queensland producers to create the best beef.

The RNA Paddock to Palate competition is Australia’s richest beef supply chain competition and is held once a year in conjunction with the Ekka. It pits the best cattle producers against each other to create arguably Australia’s best and most prestigious beef.

The cattle are fed for 100 days and processed through JBS’s vertically integrated Beef City feedlot and processing plant to ensure that the Royal 100 beef delivers a consistent, delicious and high-quality dining experience.