Brand Overview

Shop Meat With Purpose

At Super Butcher, we offer a complete branded beef shopping experience. This means you can expect consistency in quality, taste and tenderness across our entire range.

When we say "Beef is our passion", we mean it!

Why Choose Branded Beef?

1

Consistency

Knowing the farm your meat comes from gives you an assurance that anything you buy from that farm will have the same flavour, consistency and tenderness, everytime - so you can shop with confidence.

2

Quality

Knowing the grade of beef you are purchasing lets you truly understand what you are getting for your money - before it even makes it to the plate! Get to know our branding chart to better understand our grading system.

3

Provenance

Knowing the farm your meat comes from gives you an assurance that anything you buy from that farm will have the same flavour, consistency and tenderness, everytime - so you can shop with confidence.

4

Sustainability

Each farm has it’s own certifications, awards and best practises. If you’re sustainably minded - you can find the best producers to suit your values and make an informed decision. See how the industry as a whole is working to be better.

We stock Australia's best beef brands

Meat Grading Chart

Platinum Range

The best of the best! Our platinum range is the epitome of mouth feel, flavour and tenderness. Typically highly marbled, highly sought after and always in short supply.

Diamond Range

Comprised of Australia’s finest beef bred to the highest standards, usually reserved for export. These prestigious cuts are generally aged for up to 6 weeks and are tender, full of flavour and primed for a dinner party or special occasion.

Gold Range

Mouth-watering yet still affordable enough to eat week-to-week. If you’re a discerning carnivore with a taste for the high-life, but don’t want all the bells and whistles - you’re a gold shopper!

Silver Range

We work closely with Australian farmers to bring you quality beef derived from rich pastures. You’ll find our silver range a perfect combination of delicious and affordable.