39°S

The world's best
latitude for grass
fed beef.

Bass Strait and its coastlines fall at the latitude where drenching rain, warming sun and salt-water winds combine to create climatic perfection for growing tender grass-fed beef.

39 degrees South

Natural State
Hanging Method

Bass Strait Beef employs a 'Natural State Hanging Method', in which all carcasses are hung in a way that follows the natural anatomical position of cattle.

As a result of this muscle stretching, cuts like Rump Cap or Picanha can achieve optimal eating quality.

The Greenham Never Ever program began in 2012 to meet the growing demand for beef that could satisfy three key pillars for consumers: 100% grass fed | No grains – ever, No antibiotics – ever, No Hormone Growth Promotants (HGPS) - ever.