Looking for a leaner option that doesn’t sacrifice flavour? Cape Grim Grass Fed Heart Smart Rump is trimmed with care to reduce fat while preserving the bold, beefy taste that rump steak is known for. It’s perfect for health-conscious cooks who want clean, grass-fed protein.

Raised in Tasmania’s Cape Grim region, this cut comes from 100% grass fed British breed cattle, ethically managed under the Greenham Never Ever program — free from grain, antibiotics, and added hormones.

Best served grilled or pan-fried, and ideal for steak salads, meal prep or everyday dinners.

Pro tip: Slice thinly across the grain to keep every bite tender and satisfying.

Why choose Cape Grim Heart Smart Rump:

• Leaner alternative to regular rump

• 100% grass fed and naturally trimmed

• No antibiotics, added hormones or GMOs

• Certified Humane and ethically raised

• Perfect for meal prep, grilling or lean dinners

Add to cart and enjoy a clean, flavourful cut that fits your lifestyle.

Cape Grim in the far northwest corner of Tasmania, shaped by wild Southern Ocean swells and abundant rainfall has the cleanest air in the world.

Their proud collective of beef farmers throughout Tasmania, King and Flinders Islands, have a commitment to ethical practices and are audited by a third-party and their cattle strictly follow the Never Ever Program.

Raised on rich pastures with nothing else added, Cape Grim Beef is hand-selected and rigorously graded, rewarding you with pure beef flavour made by nature.

- 100% Grass fed and finished
- No added hormones
- Antibiotic free
- GMO free
- British breed beef only
- Naturally marbled for maximum juiciness and flavour
- Certified Humane

The Greenham Never Ever program began in 2012 to meet the growing demand for beef that could satisfy three key pillars for consumers: 100% grass fed | No grains – ever, No antibiotics – ever, No Hormone Growth Promotants (HGPS) - ever.

Please note that we can only pack Beef Steaks and Chicken Breast singularly, all other products have a minimum of 2 pieces or 200 grams per bag unless otherwise
stated.

All of our online products are vacuum sealed except for our fresh Sausages, Rissoles and Burgers, Pastries and crumbed products. Eg: Schnitzels, Chicken Kievs, Nuggets.

Our online delivery orders are packed neatly in a thick cardboard box with an insulated liner, complete with plenty of gel ice packs, all of which are recyclable*. This box can keep your order cool for up to 2 hours after delivery.

*Liner and gel packs RedCycle approved.

Item availability varies in-store and online. If you are looking for this item in-store it is always best to call ahead to confirm availability.

Alternatively, place an order online for store pickup or home delivery.

You can contact your local store here: Find Your Store