Experience the ultimate in tenderness with Royal 100 Eye Fillet—Australia’s most exclusive 100-day grain fed beef, sourced from the prestigious RNA Paddock to Palate competition. This rare, small-batch release showcases the leanest and most tender cut, prized for its melt-in-your-mouth texture and refined flavour.

Raised by elite producers and finished in JBS’s integrated Beef City facility, every Royal 100 Eye Fillet is carefully selected for consistency, quality, and premium marbling. It’s the pinnacle of fine dining, now available for your home kitchen.

Perfect for pan-searing, grilling, or sous vide, the eye fillet shines when cooked rare to medium-rare.

Butcher’s tip: Tie the fillet with butcher’s twine to maintain its shape and ensure even cooking.

• Limited edition beef from RNA Paddock to Palate competition cattle

• 100-day grain fed for refined flavour and tender texture

• Lean yet buttery, with delicate marbling throughout

• Ideal for special occasions or restaurant-style meals at home

• Raised by Australia’s leading producers and processed at Beef City

• Consistently graded for quality, flavour, and tenderness

• Limited annual release

Add to cart today and enjoy a world-class cut with the perfect balance of luxury and simplicity.

Royal 100 is sourced exclusively from livestock entered in the RNA Paddock to Palate competition that is held only once a year to determine the best 100 day grain fed beef Queensland has to offer.

The RNA Paddock to Palate competition is Australia’s richest beef supply chain competition and is held once a year in conjunction with the Ekka. It pits the best cattle producers against each other to create arguably Australia’s best and most prestigious beef.

JBS is Australia’s largest feedlotter and beef producer and proud host of this competition.

The cattle are fed for 100 days and processed through JBS’s vertically integrated Beef City feedlot and processing plant to ensure that the Royal 100 beef delivers a consistent, delicious and high-quality dining experience.

“The RNA Paddock to Palate Competition celebrates and recognises producers revolutionizing on farm practices to achieve outstanding results and deliver excellent beef” - Mr Noller, RNA President.

Please note that we can only pack Beef Steaks and Chicken Breast singularly, all other products have a minimum of 2 pieces or 200 grams per bag unless otherwise
stated.

All of our online products are vacuum sealed except for our fresh Sausages, Rissoles and Burgers, Pastries and crumbed products. Eg: Schnitzels, Chicken Kievs, Nuggets.

Our online delivery orders are packed neatly in a thick cardboard box with an insulated liner, complete with plenty of gel ice packs, all of which are recyclable*. This box can keep your order cool for up to 2 hours after delivery.

*Liner and gel packs RedCycle approved.

Item availability varies in-store and online. If you are looking for this item in-store it is always best to call ahead to confirm availability.

Alternatively, place an order online for store pickup or home delivery.

You can contact your local store here: Find Your Store