Dive into the ultimate celebration of Australian beef with the RNA Paddock to Palate Competition and the prestigious Royal 100 brand. This annual event, held in conjunction with the Ekka, represents Australia’s most elite beef supply chain competition. Farmers from Queensland and New South Wales bring their finest cattle to the fore, showcasing an impressive array of breeds including Herefords, Shorthorns, Charolais, Angus, and Wagyu. Each year, this competition pits the best against the best, setting the stage for unparalleled beef excellence.

What sets this competition apart is its rigorous standards and comprehensive judging criteria. Every cattle entry undergoes meticulous care and feeding under expert supervision for 100 days, ensuring only the highest quality beef. JBS, Australia’s largest feedlotter and beef producer, oversees every aspect from feeding to processing, maintaining an integrated process that delivers unmatched consistency and excellence. With judging that evaluates best aggregate weight gain, carcass quality, and MSA eating quality, the RNA Paddock to Palate Competition ensures a thorough and exciting assessment of beef superiority.

Celebrate this once-a-year opportunity to enjoy one of Australia’s most exclusive beef brands. For the past 9 years, Super Butcher has proudly offered Royal 100, consistently receiving rave reviews from customers who eagerly return each year for this exceptional beef. The Royal 100 brand promises a premium dining experience, reflecting the dedication and expertise of Australia’s top cattle producers. Discover why Royal 100 is synonymous with exceptional quality and prestige, and savor a taste of Australian beef at its finest.