Royal 100 Beef is a once-a-year celebration of premium Australian beef, created through the prestigious RNA Paddock to Palate Competition held alongside the Ekka.

This is one of Australia’s most elite beef supply chain competitions, bringing together top cattle producers from Queensland and New South Wales.

What makes Royal 100 special:

• Cattle are carefully selected from leading Australian producers
• Entries include premium breeds such as: Hereford, Shorthorn, Charolais, Angus, Wagyu
• Each animal is expertly cared for and fed for 100 days
• JBS oversees the feeding, processing and quality control
• The competition judges cattle on: Weight gain, Carcass quality, MSA eating quality

For the past 10 years, Super Butcher has proudly offered Royal 100 Beef to our customers.

Each year, it receives incredible feedback from customers who come back specifically for this exclusive release.

Why choose Royal 100 Beef?

• Premium Australian beef
• Exclusive once-a-year availability
• Raised and judged to strict competition standards
• Known for quality, consistency and eating experience
• A true showcase of Australia’s best cattle producers

Royal 100 Beef delivers a premium dining experience and a taste of Australian beef at its finest.