Indulge in the unparalleled quality of Royal 100 Rump, a versatile and flavourful cut sourced exclusively from the prestigious RNA Paddock to Palate competition. This annual event, held in conjunction with the Ekka, showcases Queensland's finest 100-day grain fed beef, pitting top cattle producers against each other to determine Australia's best and most prestigious beef.

Rump is a cut renowned for its versatility and rich taste, making it an ideal choice for a variety of dishes. Whether you're planning a delicious and juicy roast beef for a special occasion or Sunday dinner, grilling rump steaks to perfection on the barbecue, or creating mouth-watering stir-fries with Asian-inspired sauces, this beef promises a satisfying culinary experience. It's also perfect for crafting creamy beef stroganoff, flavourful beef kebabs, slow-cooked casseroles, and hearty salads.

Experience the once-a-year luxury of Royal 100 Rump, where each meal is a testament to Australia's finest beef and the dedication of its top producers. Don't miss out on this exclusive, premium beef that embodies the pinnacle of flavour and quality.

If you would like the Rump Cap (Picanha) separated and kept whole please leave a note in the checkout and our Super Butchers will happily do it for you.

Royal 100 is sourced exclusively from livestock entered in the RNA Paddock to Palate competition that is held only once a year to determine the best 100 day grain fed beef Queensland has to offer.

The RNA Paddock to Palate competition is Australia’s richest beef supply chain competition and is held once a year in conjunction with the Ekka. It pits the best cattle producers against each other to create arguably Australia’s best and most prestigious beef.

JBS is Australia’s largest feedlotter and beef producer and proud host of this competition.

The cattle are fed for 100 days and processed through JBS’s vertically integrated Beef City feedlot and processing plant to ensure that the Royal 100 beef delivers a consistent, delicious and high-quality dining experience.

“The RNA Paddock to Palate Competition celebrates and recognises producers revolutionizing on farm practices to achieve outstanding results and deliver excellent beef” - Mr Noller, RNA President.

Please note that we can only pack Beef Steaks and Chicken Breast singularly, all other products have a minimum of 2 pieces or 200 grams per bag unless otherwise
stated.

All of our online products are vacuum sealed except for our fresh Sausages, Rissoles and Burgers, Pastries and crumbed products. Eg: Schnitzels, Chicken Kievs, Nuggets.

Our online delivery orders are packed neatly in a thick cardboard box with an insulated liner, complete with plenty of gel ice packs, all of which are recyclable*. This box can keep your order cool for up to 2 hours after delivery.

*Liner and gel packs RedCycle approved.

Item availability varies in-store and online. If you are looking for this item in-store it is always best to call ahead to confirm availability.

Alternatively, place an order online for store pickup or home delivery.

You can contact your local store here: Find Your Store