Pure Black

A brand from our platinum range.

Pure Black Barley Fed Beef

Pure black barley fed angus delivers a new standard in luxury through superior marbling & unrivalled tenderness.

Pure Black meat speaks for itself, this is top quality
beef. With only the highest standard farming practices used to create this incredible spectacle of beef.

Working directly with their dedicated farmers
across southern Australia, Pure Black starts with careful cattle selection. They know exactly where their cattle are from and how they have been bred.

Their Black Angus cattle are peacefully raised on some of the world’s best pastures and once ready, are finished with their custom barley ration.

Angus are known throughout the world for their ability to consistently produce the finest high quality beef. The superior meat quality of Angus cattle comes from their ability to lay downintra-muscular marbling (taste) during the finishing phase, together with excellent tenderness, texture, flavour, meat colour and fat colour.
Pure Black cattle are long fed a custom formulated natural barley ration, which results luxurious marbling.

Marbling has an extremely positive effect on the
eating quality of beef, in terms of tenderness, juiciness and flavour.


Tender Stretched

The hanging hook is positioned under the ligament
that runs down the back of the carcass, or under the hip-bone of the pelvis. In
this position, the legs are suspended at a 90° angle, which limits the
contraction of muscles during rigor mortis.

Fine Black Angus

Angus Beef is known for its
finely marbled meat, which means that the fat is dispersed evenly against the
actual cut of meat. This marbling trait of Black Angus cattle typically
creates a more tender,
juicy and flavourful meat.

Barley Fed

When properly processed, mixed and fed, barley is
an excellent feed grain.

Enquire About Our In-Store Stock - or Request a Specific Cut!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.