Royal 100 is sourced exclusively from livestock entered in the RNA Paddock to Palate competition that is held only once a year to determine the best 100 day grain fed beef Queensland has to offer.

The RNA Paddock to Palate competition is Australia’s richest beef supply chain competition and is held once a year in conjunction with the Ekka. It pits the best cattle producers against each other to create arguably Australia’s best and most prestigious beef.

JBS is Australia’s largest feedlotter and beef producer and proud host of this competition.

The cattle are fed for 100 days and processed through JBS’s vertically integrated Beef City feedlot and processing plant to ensure that the Royal 100 beef delivers a consistent, delicious and high-quality dining experience.

“The RNA Paddock to Palate Competition celebrates and recognises producers revolutionizing on farm practices to achieve outstanding results and deliver excellent beef” - Mr Noller, RNA President.